By Susie Cagle 
Since the city outlawed signage and tore up the thoroughfare for BART construction in 1970, mid-Market has remained an odd no-man's land in the heart of an affluent, world-class urban center.
Tourists strolling down the picturesque boulevard of upper Market, shopping bags in tow, expect San Francisco’s Champs Elyseés to continue down to the Castro. Passing 5th Street, they quickly learn there is little if anything to see. For San Francisco's Great White Way long ago turned into its most visible central den of inequity, lined with the city's most embarrassing social and criminal problems: drugs, homelessness and prostitution.
The problem has eluded city government and planning, property owners and realtors and the neighborhood population as a whole. Market Street is the central artery of the city, and yet it's been left forgotten, pockmarked and blighted for nearly four decades. "It really is sort of like the picture of Dorian Gray," says local activist Tom Radulovich, "hidden in progressive San Francisco's attic."
How did we get here, and how bad is it really? Where does the blame lie? And what will it take to turn Market Street into the bustling thoroughfare it once was?
No one has tried to connect all the dots yet: from BART construction in the '70s to a rise in homelessness in the '90s to today's real estate boom and bust, plus issues of laissez-faire San Francisco politics and the city's harsh urban planning response to the homeless. With my unique perspective as a real estate journalist and a former resident of the Tenderloin, I think I have the perfect mix of experience to finally bring this unique and complicated story to light.
I am the former editor of real estate and neighborhood blog Curbed SF and have years of experience freelancing for newspapers and magazines such as the SF Weekly, the SF Bay Guardian and Anthem magazine. I also have a masters in journalism from Columbia University.
Between interviews with real estate agents, property owners, neighborhood activists and the city, plus investigative research, I've already invested dozens of hours into this story and I plan to invest dozens more. I will take photos of the empty buildings along Mid-Market and complete an infographic with the respective details of each building to accompany the story, which I expect to be between 2,000-3,000 words. I have a jump start on the work as this was originally commissioned as a story for the McSweeney's San Francisco Panorama newspaper. The morning of publication, the story was killed due to space and budget limitations. Thus I think I'll be able to ultimately do even more with less time, and deliver the story ahead of schedule. Curbed.com has shown interest in publishing this story, but I will also use my other freelance connections to make absolute sure this piece is published. I think it's an important story that needs to be told.
