Daily Casserole was founded by Derek Gordon in 2007 first as a personal blog and over time became a documentation of the issues of the day from his own perspective. Relaunched in 2009 as more of a Web magazine, the Daily Casserole continues to be a forum for Derek’s own personal take on contemporary issues and a curatorial project highlighting the more interesting effusions of the exploding social Web.
A native Californian, Derek has lived the majority of his life in the San Francisco Bay Area (with occasional extended stays in Santa Barbara, Chicago, Scottsdale, Arizona and New York City.) He studied Mass Communications at California State University, Hayward and spent much of his early career working as the communications director for the San Francisco AIDS Foundation / Pangaea Global AIDS Foundation. In 1998, Derek transitioned from non-profit work to the world of internet start-ups — first with DigitalThink (which, after a successful IPO, was acquired by Convergys) and later with Technorati,Engage (acquired by Spark Networks) and, currently, Yield Software. In between, Derek also managed marketing communications for the Thomson Corporation’s e-learning business (now called Thomson Reuters), and consults with both start-ups and enterprise brands including: Re:Imagine Group, Jumptap,Adknowledge, Shaklee, Singularity University, Cisco, Rackspace and Daylife. He also advises a number of early- and later-stage start-ups.