The Bold Italic is an experiment in local discovery.
Just when you thought you were a pretty savvy local, along came The Bold Italic. Our mission is to help people become better locals, equipping our members with rare local intel, backstory and potential adventures.
Our writers, the Bold Locals, find their way behind-the-scenes in San Francisco and come back with backstories of distinctive, offbeat local experiences.
A San Franciscan, such as yourself, can keep pieces of these backstories -- a particular merchant, landmark, or product -- in the Clipbook. That's the tab on the left with shapes on it.
The Clipbook is a place to collect your local intelligence and a launchpad for local exploration. See the plus sign next to all the places we mention? Click the plus sign to add something to said Clipbook.
We believe local merchants are inseparable from the city's community. The bumper sticker version of this is "Merchants are People Too." We don't hawk their stuff or host reviews, but we do include merchants in our quest for fascinating local backstories. Later on, we plan to offer tools to help match merchants with potential customers who share their passions.
