Publishing is being democratized, print is becoming personal, users are demanding choice in the content they consume and the manner in which they consume it, and production is being fulfilled on demand. This is especially true in the magazine publishing industry. In the US alone, consumers spend more than $10B a year on magazines, across 18,000 titles.
MagCloud, the revolutionary new self-publishing web service from HP, is changing the way ideas, stories, and images find their way into peoples’ hands in a printed magazine format. Whether you are a novice or experienced publisher, MagCloud offers you a way to create commercial quality magazines, printed on demand with no upfront costs or minimum print runs. MagCloud is creating new ways to bring consumers and publishers together in a web-based marketplace where choice, flexibility and print on demand are the cornerstones of the community.
With MagCloud photographers can create photo magazines for their next gallery exhibit, bands and celebrities can build buzz and connect with their fan bases, designers can create amazing brochures and catalogs, corporations can build a brand in style and media companies can breathe new life into their valuable content catalogs.
Invented by HP Labs, MagCloud takes on the heavy lifting for publishers by providing automated ordering and print management services all free of charge. Whether you order 1 or 100 copies there are no up-front costs, no minimum orders and only $.20 a page. Think of MagCloud as a web-based marketplace where a new breed of magazine publishers can affordably turn their targeted content into a beautiful printed magazine and promote and sell their product to a broad range of readers. Or existing media companies can repurpose existing print and online content and create targeted special edition magazines printed on demand.
And thanks to the MagCloud web-based magazine marketplace, consumers will have access to a wide array of specialized and unique content in a print magazine format.
Users will be able to browse the MagCloud magazine racks, order the latest issue of their favorite magazines and have it printed on demand and delivered directly to their mailbox.
So give MagCloud a try and find out how HP is leveraging its heritage and deep understanding of printing, digital content and web services to provide magazine publishers, online content owners and consumers with the next generation of magazine publishing services.
